Keep the site you have. We let parents book and pay in one step, automate the confirmations and reminders, and handle your website and creative requests every month, so you can stay on the field.
Parents already love GKX. Booking it is the hard part.
Before writing this, we went through goalkeeperx.com on a phone the way a new parent would: trying to book, then trying to pay. Your reputation does the selling: a 5.0 rating across 24+ Google reviews, a 1-to-4 coach ratio, and a staff with college and pro experience. The friction starts when a parent clicks "Book a Session."
FINDING 1
"Book a Session" is a request form, not a booking
For private training, a parent fills in six fields and then waits for someone to reply. There's no price, no available times and no confirmation of what happens next. Only Voorhees group training can be booked directly. Every evening a busy parent spends waiting is a chance for them to book somewhere else.
Our fixShow "from" pricing and real open times for private sessions, send an instant confirmation, and route every request into one place with an automatic "we've got it, here's what's next" reply.
FINDING 2
Booking and payment aren't connected
The Payments page asks parents to type in "the amount your coach gave you" on a separate Stripe page. That means a text or email to quote a price, a manual payment step for the parent, and you matching payments to sessions by hand.
Our fixFixed prices paid at the time of booking, automatic receipts, and one record per player showing what they booked and paid. No more chasing or matching.
FINDING 3
The site is still selling Fall in mid-November
The homepage opens with a "Register for Fall Today" pop-up, and the Fall application still says "Applications open." That form has 16+ questions and shows a setup note meant for whoever built it ("Submissions go straight to your Forminit dashboard"). A parent arriving now has no clear next step for winter.
Our fixSwap the seasonal offer for what's actually open, add a waitlist for the next season, and keep seasonal changes current as part of the monthly plan.
Quick fixes we'd include
The Privacy Policy and FAQ links in the footer don't go anywhere. Because your forms collect players' birth years, schools and social media handles, a real privacy policy matters for parents' trust. An FAQ answering ages, locations and pricing would also cut down on repeat calls and texts.
02 · The first 30 days
A fixed booking flow, live and tested in 30 days.
The setup is a defined sprint with a finish line, not an open-ended project. You'll know exactly what's done, and when.
The 30-day sprint
Four weeks from kickoff to live
Day 1 → Day 30
Week01Kickoff & access
A 45-minute call to confirm your priority programs, pricing and booking rules. We collect access and set up your account.
Week02Program pages
Pricing, ages, locations and one clear "Book" button on the private and group pages. The Fall pop-up becomes what's open now, plus a next-season waitlist.
Week03Book & pay
Real availability for private sessions and payment at booking, plus confirmations, reminders, missed-call text-back and post-session follow-up.
Week04Test & hand over
Privacy policy and FAQ added, every booking and payment path tested on phone and desktop, tracking from visit to paid booking, and a walkthrough with you.
30DAY PROMISE
If your new booking flow isn't live and tested within 30 days of getting access, your first month is free.
That's the part we control, so that's what we guarantee. The clock starts once we have the access and information we need from you.
03 · Every month after that
Your website and bookings, handled.
Once the foundation is in, we keep it current, keep it working, and keep improving it based on what parents actually do.
Works for you 24/7
Booking automations
Instant confirmationDetails and what to bring, sent the moment they book.
Session remindersA text the day before, so fewer no-shows.
Missed-call text-backCan't pick up? Parents get your booking link by text.
Rebook & review requestsA nudge to rebook, plus a review request for happy families.
Done for you
Website, creative & improvements
2-day turnaroundText or email a request; most are done in 2 business days.
4 requests a monthSite updates, flyers, graphics, forms or automations.
Monthly booking reportVisits, bookings and payments, plus one recommendation.
Monthly review call20 minutes to review the numbers and agree what's next.
What a month looks like
Four requests, turned around in days
4 of 4 requests used
01Website update
Post the winter session dates and prices
02Creative
Design a flyer and Instagram graphic for spring sign-ups
03Booking
Build a waitlist for a full Basking Ridge group
04Improvement
Shorten the private-session form after the report shows parents dropping off
Here's what booking a private session looks like for a parent today, and what it looks like after the first 30 days.
Today
Parent fills in a request form with no price or times shown
Waits for someone at GKX to reply
Back-and-forth by text or email to agree a time and price
Parent opens the Payments page and types in the amount
Someone matches the payment to the session by hand
Reminders and follow-ups sent manually, if at all
After 30 days
Parent sees the price and open times, picks a slot and pays. Done.
Then automatically: a confirmation with location and what to bring, a reminder the day before, a nudge to book the next session, and a review request for happy families. Every booking and payment sits in one record per player.
05 · Optional upgrade
An AI front desk for the hours you're on the field.
Your coaches are training when most parents call. The AI front desk answers calls and website chats any time, answers the common questions and books sessions directly. It goes live once your new booking flow is running, so it has real prices and times to book into.
What it does
Answers callsPicks up when you can't and books the session.
Website chatAnswers ages, locations and prices, then offers open times.
After-hours coverageEvening and weekend questions answered while parents decide.
Hands off to youAnything it can't handle comes to you with the full conversation.
What we report each month
Calls answeredIncluding the calls that would have gone to voicemail.
Chats handledWebsite conversations, including after-hours chats.
Bookings made by the AISessions booked and paid through a call or chat.
Handoffs to youCalls that needed you, used to tune its answers.
“
45% → 100%Calls answered
+100%Bookings
HighCustomer sentiment maintained
We started voice AI with a large company and then switched after experiencing quality issues. The voice AI solutions Matthew provided our organization allowed us to go from answering 45% of calls to 100% and increasing bookings 100%. Importantly this was done in a way that maintained a high customer sentiment score. I would highly recommend Matthew and his team.
Tim NeyFormer CEO, Catholic Charities San Bernardino and Riverside Counties
The AI says it's an AI assistant, collects only what's needed to book, and follows texting consent rules.
06 · Investment
Two plans. One setup.
This isn't a list of tasks we do when asked. We build and run your booking and payment system, keep the automations working around the clock, turn your requests around in 2 business days and report on what's working every month.
Core
Website & Booking
$497 / month
Book-and-pay flow, live in 30 days
Confirmations, reminders, missed-call text-back, rebook and review requests
Month-to-month. Cancel any time with 30 days' notice.
$997 with a 6-month start
Save $1,000 on setup. Month-to-month after month 6.
Both include the 30-day go-live promise. You can add the AI front desk at any time.
Included in both plans
Booking & CRM platformGoHighLevel included. No separate software subscription.
Automations maintainedAdjusted whenever your programs, prices or seasons change.
4 requests a monthWebsite, creative, forms or automations, done in about 2 days.
Routine health checksForms, booking links and site uptime checked regularly.
Monthly report & callBooking report, one recommendation and a 20-minute review.
Hosting, if you want itWe can host your site, or it stays exactly where it is.
You own everything
Your website, domain, content, customer list and booking data are yours. If you ever leave, we hand over access and export your contacts and bookings. No hostage situations.
Proof
“The voice AI solutions Matthew provided our organization allowed us to go from answering 45% of calls to 100% and increasing bookings 100%.”
Tim Ney · Former CEO, Catholic Charities San Bernardino and Riverside Counties
Fine print
Prices in USD, billed monthly in advance. Setup is due at kickoff.
A request is one focused task, about an hour of work. Bigger jobs count as two requests or are quoted separately. Unused requests don't roll over. Larger projects (a full redesign, new booking platform, family accounts, waivers, payment plans or custom integrations) are quoted separately before any work starts.
Not included: advertising spend, text, call and AI usage beyond the included monthly allowance (we'll agree the allowance at kickoff), premium plugins, domain renewals, payment-processing fees and taxes. Nothing extra is ever billed without your approval.
We don't guarantee a specific number of bookings, since that depends on traffic, pricing and availability. We do guarantee the 30-day go-live and the service levels above.
Your part: send accurate program details and prices, give us access, and review changes within a few days so we can hit the timeline.
07 · When you're ready for more
Fill the funnel once it converts.
With 24+ five-star reviews already, more traffic to a page that books and takes payment in one step is where the next growth comes from. These are optional and not part of this plan.
Add-on
Paid ads
Targeted local ads for camps and private training, sent to pages that already convert.
→Best once booking converts
Add-on
Local SEO
Show up when NJ parents search for goalkeeper training near them.
→Best once pages are fixed
Add-on
Campaign creative
Short scroll-stopping ads and edits made from your existing training footage.
→Best alongside paid ads
08 · Next step
Pick a time to kick off.
A 30-minute call to walk through the findings above, choose your plan and set the 30-day start date. We work with a small number of booking-based businesses at a time, so we can hit these turnaround times.
